Online Marketing Conferences, Expos & Summits in New Zealand & Australia 2016

conferences-expos-2016Online marketing events in New Zealand and Australia are continually improving with speakers, topics and training getting better and better every year as well as the sheer number of events rapidly rising. 2016 is set to be no different with a huge lineup covering everything from SEO to Programmatic Buying for you to attend, learn from and network at.

Below is a list of our favourite conferences, expos, forums and events that are on in 2016. This list is by no mean exhaustive so if we have missed any that you are attending, you’ve spotted one on Meetup.com or if you are hosting one yourself please let us know in the comments.

Continue Reading

Thomas Harding: 5 Steps to Snapchat™ Success

snapchat-appWith over 100 million daily users worldwide, it’s safe to say that Snapchat™ is here to stay. Since its launch in 2011, the popular photo and video sharing platform has overcome initial moral panics that labeled it a “sexting” app, and cemented its presence among the most used social networks. After a slower uptake, brands are now flocking to Snapchat™ in droves, seeking new ways to reach the elusive ‘Millennial’ audience who dominate its userbase. But tapping into that rich source of content isn’t always easy, given the constraints of the platform itself, and a general lack of comprehensive industry knowledge about best-practice.

Continue Reading

Advertising To Your Email Database With CRM Remarketing

Email marketing offers one of the highest return on investments possible with the ability to market to your subscribers ongoing, for next to nothing after the initial cost and effort to get them. Once you’ve built an effective email marketing strategy however what more can you do? Well, one way you can take your email marketing to the next level and utilise the database of prospects you’ve painstakingly built is through CRM Remarketing which is now possible on three of the biggest advertising networks – Google, Facebook and Twitter. Continue Reading

Watch How These Tech Giants Have Transformed Over The Years

Many of today’s biggest tech giants have now been around for over 15 years and through that time they have weathered the Dot-com bubble, Y2K, and now record valuations and a surging NASDAQ once again. During those years, web technologies and design standards have accelerated as fast as their businesses have evolved leading to some impressive changes to their website designs.

Watch the videos below to find out how each of these tech giants have split tested, optimised and improved their website layouts over the years to what we see today. These videos were made from help from the WayBackMachine, if you enjoy them be sure to check out our post from late last year as well which looked specifically at how New Zealand business websites have changed over time.

Continue Reading