If you constantly dig around in your Analytics software looking for opportunities and insights you have likely noticed referrer spam. Used for quite a long time but taken to a new level by a company called semalt.com (which calls itself an SEO tool) essentially this method of ‘advertising’ is where your website is flooded with traffic from all different countries, IP addresses, devices and at different times during the week but all with the same website referrer. The hope of these spammers is that you will then notice the traffic in your analytics and investigate why the website is linking to you – to then convert to their service, or buy their product.
The dreaded 404 error. It is something that a large portion of internet users see on a daily basis with websites continually being updated and upgraded by careless webmasters who forget to set up redirects (despite great guides on how to launch a new website correctly like this one). With the rate of 404 errors so high you would think it would be a priority to optimise these pages for every website; though most simply leave their boring and uninspiring server or CMS error page up.
According to a new study at least 72% of all internet users are now active on at least one social media platform, making it one of the most powerful tools in digital marketing today. But as brands continue to fight for the public’s attention, a McKinsey study has found that word-of-mouth generates 50% more sales than paid advertising.
This puts social sharing on a pedestal, and the closest of all social metrics to monetary gain. But with a lot of confusion about what generates social shares, marketers can often be left barking up the wrong tree. By analysing leading studies and successful campaigns, we take a look at exactly how brands are increasing their own social shares and making their campaigns a success.
Kiwi consumers have embraced online shopping; a recent Nielsen report estimated the value of online spending in New Zealand in 2014 at $4.15 billion. Retailers are now competing for a slice of a much larger pie and as such, a more sophisticated blend of online marketing channels is required. Affiliate marketing is one of those channels, in recent years it has grown from strength to strength and continues to evolve at a rapid pace. If it’s something that you’ve heard of but you’re not sure about, then here is a breakdown of what you really need to know.
A few years ago before the Penguins & Pandas of the online marketing world it was possible to do what you want with your website content and build large volumes of low quality, easy-to-get links and still rank on Google. Unfortunately, those days are gone and it is now harder to rank a site organically for your chosen keywords. These days it is all about quality and once you’ve nailed the content which is in your control, it becomes all about links. Generally the harder the link is to obtain the better quality it will be and the bigger impact it will have on your rankings. Link diversity is also important with Google comparing the proportion of each type of link in each niche as well as nofollow vs dofollow link ratios (which is why we are now happy with either type of link).