Taking Your Email Marketing To The Next Level With Browse Abandonment Emails

If you have an eCommerce or transactional website which sells online you will no doubt be using email marketing to drive sales. One email technique which you probably aren’t taking advantage of is Browse Abandonment Emails. A lot of case studies have shown great success with this form of email, such as Silverpop’s client SmartPak Equine who generated a 37.6% open rate, 7.4% click-through rate and 44 cents revenue per email sent (compared to $4.80 RPES for their cart abandonment emails).

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Using Automatic Image Sliders? You Need To Read This!

A recent trend in web design which is showing no signs of slowing is the use of automatic image sliders (also known as carousels or rotators) which cycle through different banner images or slides at set times after loading. These sliders are a great way to satisfy each and every stakeholder involved in a business with different products and services getting a chance to share the limelight on the homepage. They can however have a significant negative effect on your website’s conversion rate.

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Throw Back Thursday: New Zealands Most Popular Websites As They Were

Instead of looking at a way to improve your marketing ROI we thought today we would jump on the social media trend bandwagon with a Throwback Thursday. #TBT as it is known on Instagram is essentially where you share old content or images from the past.

Today we thought we would take a look back at New Zealand websites as they were back in the late 90s when the Y2K bug was a real threat and in the early 2000’s when we knew it wasn’t. To view the websites of your favourite brands below simply click the slider and slide left to right.

Let us know your favourites in the comments and if you want to know where we managed to find these old photos scroll to the bottom of this post.

Note: This post is best viewed on a Desktop device using Chrome/Firefox. The Before/After image sliding can be a bit buggy with this many websites featured so you may need to refresh if they all don’t show. Sorry for the inconvenience and hopefully we wont feature on a #TBT to bad coding sometime in the future.

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What Your Business Needs To Know About The New .nz Domain Name Extension

Domain names have been rapidly changing lately with a huge range of new top level domains released. These new domains make it possible to register a domain name ending in .guru, .club or even .sexy (and hundreds of other options). These changes are also not limited to english with it now possible to register a domain name in another language and have it end in .公司 (.company), .在线 (.online) or many other non-latin scripts.

The biggest development in New Zealand domains however is not the new TLDs, it is the release of the .nz top level domain extension which allows you to register yourname.nz instead of requiring an additional second level extension such as .co.nz or .org.nz. This move by the Domain Name Commission has been met with excitement, frustration and a large number of businesses that aren’t even aware of the change. So what do you need to know?

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