A recent trend in web design which is showing no signs of slowing is the use of automatic image sliders (also known as carousels or rotators) which cycle through different banner images or slides at set times after loading. These sliders are a great way to satisfy each and every stakeholder involved in a business with different products and services getting a chance to share the limelight on the homepage. They can however have a significant negative effect on your website’s conversion rate.
We take a look at where Pay Per Click (PPC) Marketing has come from and how it has evolved since it began in 1996. Included in the history is some little known facts such as the first big company to start using PPC advertising (it wasn’t Google) and the HUGE mistake that same company made early on.
Instead of looking at a way to improve your marketing ROI we thought today we would jump on the social media trend bandwagon with a Throwback Thursday. #TBT as it is known on Instagram is essentially where you share old content or images from the past.
Today we thought we would take a look back at New Zealand websites as they were back in the late 90s when the Y2K bug was a real threat and in the early 2000’s when we knew it wasn’t. To view the websites of your favourite brands below simply click the slider and slide left to right.
Let us know your favourites in the comments and if you want to know where we managed to find these old photos scroll to the bottom of this post.
Note: This post is best viewed on a Desktop device using Chrome/Firefox. The Before/After image sliding can be a bit buggy with this many websites featured so you may need to refresh if they all don’t show. Sorry for the inconvenience and hopefully we wont feature on a #TBT to bad coding sometime in the future.
Domain names have been rapidly changing lately with a huge range of new top level domains released. These new domains make it possible to register a domain name ending in .guru, .club or even .sexy (and hundreds of other options). These changes are also not limited to english with it now possible to register a domain name in another language and have it end in .公司 (.company), .在线 (.online) or many other non-latin scripts.
The biggest development in New Zealand domains however is not the new TLDs, it is the release of the .nz top level domain extension which allows you to register yourname.nz instead of requiring an additional second level extension such as .co.nz or .org.nz. This move by the Domain Name Commission has been met with excitement, frustration and a large number of businesses that aren’t even aware of the change. So what do you need to know?
An infographic is a visual representation of information or data which aims to present the data in a quick and clear way. In recent years, infographics have seen a boom on the internet with people using them for SEO and content marketing purposes, to showcase their design skills or simply to jump on the band wagon.
For a different way of learning about social media marketing here are 3 of our favourite infographics that we find useful and hope you do to.