In a rare move by Google this week they have launched a program which aims to kill or remove ads rather than promote them. In a company which generates almost all of their revenue from ads it is no doubt a controversial move internally which they have named ‘Google Contributor’.
Whilst the book ‘Confessions of an Advertising Man’ was written back in 1963 before online marketing (and the internet!) was invented, it is still an incredible book that any marketing professional can learn from. The book is written by David Ogilvy who is considered the ‘Father Of Advertising’ by many and a ‘Creative Genius’ by most. At 37 years of age he founded the New York based advertising agency which later became Ogilvy & Mather and through a mix of research, sales copywriting and big creative ideas he cemented himself as one of the most talented marketers of his era. To celebrate the end of 2014 we thought we would give away a copy so one reader can learn from and apply his techniques to improve their online marketing ROI.
If you’re like us at ROIMarketing.co.nz and sick of being greeted to your WordPress Admin panel with a Texas greeting of ‘Howdy’ or the Magento greeting of ‘Logged in as’ then you’ll love this plugin.
Simply install this plugin and you will instantly be greeted with the Maori greeting of Kia Ora and the current New Zealand flag – a little bit of Kiwiana inside your WordPress or Magento dashboard.
The time it takes for your website to load is an often ignored metric in online marketing but one that can have a significant effect on both your conversion rate and your search rankings. A study by Akamai found that 57% of online shoppers will only wait 3 seconds for a page to load before abandoning the site with younger users being even less patient.
If you have an eCommerce or transactional website which sells online you will no doubt be using email marketing to drive sales. One email technique which you probably aren’t taking advantage of is Browse Abandonment Emails. A lot of case studies have shown great success with this form of email, such as Silverpop’s client SmartPak Equine who generated a 37.6% open rate, 7.4% click-through rate and 44 cents revenue per email sent (compared to $4.80 RPES for their cart abandonment emails).